Our story
A small workshop, one very quiet promise.
TagPet.ma began the winter our own cat, Louna, slipped out through a broken shutter. Two nights, two neighborhoods, one phone call from a stranger who could read her name under a streetlight. We started making tags the next week.
1 in 3
Pets go missing in their lifetime
< 2%
Are returned home without ID
~ 92%
Return home the same day when a tag with a phone number is worn
The workshop
Made slowly, by hand, in Casablanca.
Every tag is cut, polished, and depth-engraved in our workshop. The steel comes from a supplier in the Basque Country who has been rolling it for four generations. The leather is vegetable-tanned in Fez, in a workshop that keeps a proper tally of the goats it uses each month.
We do this at a modest pace. Ninety tags a day, some weeks a hundred. Each one is checked twice: once against the customer's note, once against the light. If a letter is off by a hair, we start again.
We are three people, one dog (Zayn), and one cat (Louna, of course). We answer our own emails.
Our promise
01If your tag arrives with a typo, we remake it — even if the typo was ours only to spot.
02If the engraving fades in the first year, we replace it.
03If a stranger returns your pet, we send them a small thank-you box on us.